Remember Dorothy in the Wizard of Oz? She goes in search of the Wizard in order to find her way back to Kansas, only to find that, all the time, she was wearing the very thing that could take her back home……her ruby slippers. The moral that continually runs through the film is that the power to achieve is within us all.
I was intrigued, therefore, when I spotted Kay Gill’s company ‘Red Shoes Coaching’ and her logo…..a pair of red heeled shoes just like Dorothy’s. She started to tell me an inspiring story about the origins of her logo so I asked her to recount the tale herself and this is what she said: “One day, over lunch with a girlfriend, I excitedly showed off my new red shoes. What followed sowed the seed for Red Shoes Coaching.
“‘I’ve always wanted a pair of red shoes – but I’ve never dared, I just don’t have the confidence to carry them off!’ she said. I asked her to simply imagine putting on her perfect pair of red shoes and as she did her whole physiology changed. She sat up tall, proud and confident, her words were excited and passionate and the stress and strain showing on her face just moments ago fell away.
“Simply by changing her thoughts, she looked younger, more alive, happier and excited! A few months later she told me that after this experience she immediately went out and bought her very first pair of red shoes. Since that day I’ve asked many women what red shoes mean to them. Almost without exception I get the same response – empowerment, confidence, excitement, vitality, a ‘can do’ attitude.
“All this leads to one question, if you could live your life with more ‘red shoe’ moments what could you achieve? How would your life, business, relationships, finances be different if you approached everyday feeling confident and empowered and came home to your loved ones more vital and excited?”
Maybe Kay can give you some of the answers. www.redshoescoaching.co.uk………….and thanks for that commentary Kay.
PS – I met Kay at a networking event. Stories are often as interesting as new business and it’s not always about ‘money’. Build relationships and the money will follow.